Archive for the ‘Self - Marketing’ Category
November 4th, 2009 | 
Author: A resume is like an advertisement promoting you, the job seeker. An ad placed in a crowded magazine or newspaper with similar ads has to attract attention, be easy to read and comprehend, and be full of benefits. Otherwise, the reader will pass right over it and not even see it.
A good resume will generate a positive response and move your job search into high gear. But there are additional self-marketing tips you must follow:
- Your resume must “Get an Interview”
The primary goal of a resume is to get an interview, which is an “order” for a preview of your product – YOU. Unfortunately, many resumes are versions of the one-page, standard reverse-chronological line-up that tells employers and recruiters very little about the person, and usually more about job duties and responsibilities. Personal branding, that combination of unique strengths, characteristics, and experience most relevant to the career goal and target audience, is rarely conveyed on the page.
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